Our 100% digital platform advocates “green” initiatives in addition to saving thousands of dollars on printed production and installation costs.
GoLite’s exclusive digital experience offers unmatched flexibility giving you the freedom to change your messages throughout the day or as often as you would like. Each GoLite digital billboard can display static or animated messages making it the perfect medium for the forward-thinking advertiser. Reach out to thousands of people every day, and do it with style and class.
- A recent study by Arbitron, the media research company, found nine out of ten people notice the advertising copy on digital billboards some or most of the time.
- Nearly two out of three find digital billboards to be a cool way to advertise and recall for specific brands hit 50% for some advertisers.
- The Arbitron study found more than 80% of people believe digital billboards provide important community information.
- Mobile billboards generate 2 1/2 times more attention than a static billboard (Perception Research Services)
- Studies conducted by the Transportation Council of America (TCA) show that mobile billboards have an impressive 97% recall rate, virtually unheard of with most advertising mediums. – Outdoor Advertising Magazine, 2002
- Mobile advertising displays boost name recognition 15 times greater than any other form of advertising. – Product Acceptance & Research Inc., 2005
- Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness. – The Point of Purchase Institute, 2006